Having a business is one thing, getting people to know about it is another thing entirely.

It is important to tie your online and offline marketing efforts together to ensure a consistent message that is more likely to cut through the clutter that your customers are subjected to every day.

Business cards that relate to your website and vice versa make it easy for your customers to recognise your brand.

Getting your message in front of your potential customers is a science in itself with dynamic rules that are constantly evolving on the back of Google, the key player online.

Do you know where to start?